Fly vs. McPherson

How to drive traffic to the newly revamped web site? The answer: McPherson the cat, an evil fly and a funky mouse-mat. Using a visually unique illustration we developed a quirky story and a useful promotional item which was also environmentally friendly.

Environmental mouse mat

The mouse mats are currently 90 per cent recyclable. “Our research and development program is steadily progressing to achieve 100 per cent recyclability,” says Peter DeMarzi, director of Mousematters. “Furthermore, all our adhesives are water based, no petrochemicals are used during the manufacturing process and no harmful toxins are produced. Overall, the environmental footprint left by our mouse mats is approximately 10 times smaller than those of similar products.”

For further information go to